# Name, address and phone: why consistency matters for AI

> Small differences in your name, address or phone number across the web make AI less sure who you are. Why it matters and where to look.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/ai-seo/consistent-name-address-phone-for-ai/_

AI assistants have to work out that "The Canny Hen", "Canny Hen Hotel" and "The Canny Hen Edinburgh" are the same place. Usually they manage. Sometimes they don't.

## Where inconsistencies hide

- Old directory listings with a previous phone number.
- A rebrand that never reached every platform.
- Different address formats (unit numbers, postcodes).
- A sister business with a similar name.

## Why it matters

When AI isn't sure, it either skips you or merges facts from the wrong place: wrong hours, wrong reviews, wrong prices.

## What to do

Pick one exact name, address and phone format and use it everywhere: Google, Apple Maps, Bing, booking platforms, review sites, social profiles and your website.

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