# Turning AI recommendations into direct bookings

> Being named by AI is step one. Getting the guest to book on your own site, not an OTA, is step two. What decides where AI sends them.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/ai-seo/direct-bookings-from-ai-recommendations/_

An AI recommendation that sends the guest to an OTA still costs you commission. An AI recommendation that sends them to your own site doesn't.

## What decides the link

- Which source AI trusts most for your facts.
- Whether your direct price is visible and competitive.
- Whether your booking page is easy to find and use.

## What to measure

- How often AI names you.
- How often it links your own site versus an OTA.
- Traffic from AI assistants to your booking pages (see [AI referral traffic](https://akkrev.com/ai-seo/ai-referral-traffic-in-google-analytics/)).

## Next step: agents

AI agents are starting to complete bookings for guests. Our [agent booking](https://akkrev.com/ai-agent-booking/) service makes sure they can book you direct.

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Akkrev gets hotels, restaurants and cafés recommended by AI assistants. Get started: https://akkrev.com/start/