# Your Google Business Profile is now an AI asset

> Gemini, AI Overviews and AI Mode lean on Google Business Profiles. The fields that matter most for hotels, restaurants and cafés.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/ai-seo/google-business-profile-for-ai/_

For local questions, Google's AI features start with Business Profiles. Other assistants read them too, through search results.

## The fields that matter most

- **Primary category.** Be as specific as you can: "Seafood restaurant", "Boutique hotel", "Coffee shop".
- **Secondary categories.** Add what else you are: "Brunch restaurant", "Bar".
- **Hours and special hours.** Including bank and public holidays.
- **Attributes.** Dog-friendly, outdoor seating, Wi-Fi, accessibility, vegan options, reservations.
- **Description.** Plain sentences about what you are and who you're for.
- **Photos.** Recent, real and labelled.
- **Menu or room details.** Linked or added.
- **Reviews and replies.**

## Common problems

Duplicate listings, an old address, a wrong category or a "temporarily closed" status left on. Each can drop you from AI answers.

## Check it

Search your venue on Google Maps on a phone, signed out, and compare what you see with reality.

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