# How Gemini and Google's AI recommend hotels, restaurants and cafés

> Gemini, AI Overviews and AI Mode lean on Google's own data. Why your Google Business Profile matters more than ever for AI recommendations.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/ai-seo/how-gemini-recommends-local-businesses/_

Google's AI features (the Gemini app, AI Overviews in search and AI Mode) have something other assistants don't: Google Maps and Google Business Profiles for millions of businesses.

## What Google's AI draws on

- **Your Business Profile**: category, hours, price level, attributes such as "dog-friendly" or "Wi-Fi", photos and reviews.
- **Google reviews**: what guests say, and how recently.
- **Google Hotels**: rates and availability for hotels.
- **The web**: your site and the pages that mention you.

## Why the profile matters so much

For local questions such as "café near me with outdoor seating", Google's AI can answer straight from Maps data. A profile with the wrong category, missing attributes or old hours can drop you from the answer before anything else is considered.

## What to look at

- Is your primary category specific? "Italian restaurant" beats "Restaurant".
- Are attributes filled in for the things guests ask about?
- Are hours, including holiday hours, correct?
- Do recent reviews mention what you want to be known for?

## Check it

Ask Gemini the questions your guests ask and compare its answer with your profile. Our [plans](https://akkrev.com/pricing/) track Gemini alongside ChatGPT, Grok and Claude.

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