# How Perplexity recommends venues and cites sources

> Perplexity cites every source it uses. That makes it the easiest AI assistant to learn from: here's how to read its answers about your venue.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/ai-seo/how-perplexity-chooses-sources/_

Perplexity searches the web for every question and lists the pages it used. For hospitality businesses that's useful: it shows you exactly which sites shape what AI says about you.

## How it works

Perplexity runs a live search, reads the top results and writes an answer with numbered citations. For "best boutique hotels in Bath" it might cite a newspaper guide, TripAdvisor, a booking site and a couple of hotel websites.

## What to learn from its citations

- **If your own site is never cited**, AI isn't treating it as a source. Your listings speak for you.
- **If one guide keeps appearing**, being covered by that guide matters for your area.
- **If a competitor's site is cited**, look at what that page says that yours doesn't.

## Why it matters beyond Perplexity

Other assistants use similar sources but show them less clearly. Perplexity's citations are a good proxy for what the web says about you overall.

Our [plans](https://akkrev.com/pricing/) report the sites the assistants quote when they answer questions about your area.

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