# Hotel SEO in 2026: Google, OTAs and AI search

> Hotel SEO now has to work for Google, Google Hotels and AI assistants at once. What matters for each and what independents should prioritise.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/ai-seo/how-to-do-seo-for-a-hotel-in-2026/_

## Google search

Your site needs to rank for your name and for your area's key questions. Clear room and location pages, fast mobile performance and accurate structured data help.

## Google Hotels and free booking links

Showing your direct rate next to OTA rates in Google is one of the cheapest wins for direct bookings.

## AI assistants

Guests ask ChatGPT and Gemini for shortlists. They're shaped by your Google profile, OTA listings, reviews, guides and your own site.

## Priorities for independents

1. Consistent facts across Google, OTAs and your site.
2. Plain-text room, policy and location details.
3. Pages for your area, events and occasions.
4. Coverage in local and travel guides.
5. Measuring AI mentions weekly, alongside search clicks.

See [how to get your hotel recommended by ChatGPT](https://akkrev.com/ai-seo/how-to-get-your-hotel-recommended-by-chatgpt/).

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Akkrev gets hotels, restaurants and cafés recommended by AI assistants. Get started: https://akkrev.com/start/