# Changed your name? How to stop AI using the old one

> After a rebrand or new ownership, AI assistants can keep using the old name or old facts for months. Why, and where to update.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/ai-seo/rebrand-name-change-ai-search/_

AI assistants learn from the web, and the web remembers. After a name change, old articles, reviews and listings keep the old name alive.

## Typical problems

- AI recommends you under your old name.
- AI says the old business closed, so you must be closed.
- Reviews of the previous owner are attributed to you.

## What helps

- Update every listing you control, with the same new name.
- Say plainly on your site: "formerly known as...".
- Ask guides and press that covered you to update their pages.
- Keep checking what AI says for a few months.

We did this ourselves: [our facts page](https://akkrev.com/facts/) explains Akkrev's earlier identity so AI stops describing the old product.

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Akkrev gets hotels, restaurants and cafés recommended by AI assistants. Get started: https://akkrev.com/start/