# Akkrev vs free AI visibility checkers for hotels

> Free tools now scan what ChatGPT and Gemini say about a hotel. Here's what they show, what they can't, and when a paid AI booking audit is worth it.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/compare/akkrev-vs-free-ai-visibility-checkers/_

In 2026 several companies launched free tools that scan how AI describes a hotel: Operto's GEO Consultant, dhi Hospitality's AI visibility audit and LuxDirect's free AI audit among them. They're genuinely useful, and they answer a different question from an AI booking audit.

## What free visibility checkers do well

- Run guest-style prompts through ChatGPT, Gemini, Perplexity and Claude.
- Show whether your hotel is mentioned, how often, and next to which competitors.
- Flag wrong facts and whether AI is citing your site or an OTA.
- Give a score and a prioritised list of content fixes.

If you've never looked at what AI says about your hotel, run one. It's free.

## What they can't tell you

A visibility checker reads AI answers. It doesn't try to book. It can't tell you whether:

- An agent can get past your site's bot protection.
- Your [booking widget](https://akkrev.com/glossary/booking-widget/) works for an agent.
- The total price an agent reports matches your real total.
- The agent finished on your site or went to Booking.com.

Those are the moments a direct booking is won or lost.

## What Akkrev adds

Our [free agent check](https://akkrev.com/ai-agent-booking/#free-agent-check) sends a real AI agent to book your hotel and tells you where it got stuck. The paid AI Booking Audit (£199, about $265) does it with several agents, records each step, checks what AI says about you, and gives a prioritised fix list, credited against setup if you go ahead.

## Which to use

Use a free visibility checker to see if AI knows you. Use an agent check to see if AI can book you. Most hotels need the second more than they realise.

## Where AI visibility fits

Akkrev's monthly plans sample guest questions every week, preserve the evidence and suggest next steps. Grow and Scale also prepare website article drafts, which a one-off check can't do.

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Akkrev gets hotels, restaurants and cafés recommended by AI assistants. Get started: https://akkrev.com/start/