# What is AI referral traffic?

> AI referral traffic is visits to your website from links in AI assistants such as ChatGPT, Perplexity, Gemini and Copilot.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/glossary/ai-referral-traffic/_

**AI referral traffic** is website visits that come from links in AI assistants. In analytics it shows as sources like chatgpt.com or perplexity.ai.

## A partial measure

Many AI recommendations don't produce a click. See [how to find AI traffic in Google Analytics](https://akkrev.com/ai-seo/ai-referral-traffic-in-google-analytics/).

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Akkrev gets hotels, restaurants and cafés recommended by AI assistants. Get started: https://akkrev.com/start/