# What is AI sentiment?

> AI sentiment is the tone AI assistants use when they describe your business: positive, neutral or negative, and why.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/glossary/ai-sentiment/_

**AI sentiment** is how positively or negatively AI assistants describe a business. It usually reflects reviews and press.

## What to watch

Not just whether you're named, but how: "a favourite with locals" is different from "mixed reviews about service". Repeated negative themes in AI answers usually trace back to repeated themes in reviews.

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