# What is answer engine optimisation (AEO)?

> Answer engine optimisation (AEO) is making content easy for AI assistants and search features to quote as a direct answer. It's closely related to GEO.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/glossary/answer-engine-optimisation/_

**Answer engine optimisation (AEO)** focuses on being the source an assistant quotes when it answers a question directly: clear question-and-answer content, facts stated plainly, [structured data](https://akkrev.com/glossary/structured-data/) and pages that answer one thing well.

The term predates generative AI (it was used for voice assistants and featured snippets) and now overlaps almost entirely with [generative engine optimisation](https://akkrev.com/glossary/generative-engine-optimisation/).

## For hotels

AEO helps an assistant answer "does this hotel allow dogs?" correctly. For bookings, the assistant then needs to act, and that depends on the hotel's [booking engine](https://akkrev.com/glossary/booking-engine/), not its content.

## Why it matters for AI visibility

For hotels, restaurants and cafés, AEO means being the place an assistant names when guests ask where to stay, eat or drink. That's the focus of Akkrev's plans.

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Akkrev gets hotels, restaurants and cafés recommended by AI assistants. Get started: https://akkrev.com/start/