# What is E-E-A-T?

> E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, Google's framework for judging content quality.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/glossary/e-e-a-t/_

**E-E-A-T** stands for experience, expertise, authoritativeness and trustworthiness. It comes from Google's search quality rater guidelines and describes what makes content reliable.

## For hospitality

First-hand detail (real photos, specific facts, named people), consistent information and independent coverage all signal trust, to Google and to AI tools that read the same pages.

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