# What is a knowledge panel?

> A knowledge panel is the information box Google shows about a business, place or person, drawn from its Knowledge Graph.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/glossary/knowledge-panel/_

A **knowledge panel** is the box of facts Google shows beside or above search results for a known entity. For local businesses, it's usually the Business Profile.

## Why it matters

It reflects what Google believes about you. If it's wrong, Google's AI answers may be too. See [entity](https://akkrev.com/glossary/entity/).

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