# What is the look-to-book ratio?

> The look-to-book ratio compares how many searches a booking system handles to how many bookings result. AI agents searching repeatedly can push it up.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/glossary/look-to-book-ratio/_

The **look-to-book ratio** is the number of availability searches ("looks") per actual booking. Travel systems watch it closely because every search costs something to serve.

## Why agents affect it

An [AI agent](https://akkrev.com/glossary/ai-agent/) can run many searches for one request: different dates, nearby hotels, re-checks when a budget isn't met. Skift has noted that Meta's Muse re-searching in this way could inflate look-to-book ratios and raise costs for suppliers.

## What it means for hotels

Higher search volume from agents is a sign of demand, not abuse. The risk is that booking engines or security tools react by blocking automated searches outright, which would block real agent bookings along with them.

## Why it matters for AI visibility

As agents search more, look-to-book ratios rise. Being recommended means more of those looks are for you.

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