# What is NAP consistency?

> NAP consistency means your business name, address and phone number are identical everywhere online, which helps AI recognise you.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/glossary/nap-consistency/_

**NAP** stands for name, address and phone number. **NAP consistency** means they're written the same way everywhere: your website, Google, booking platforms, review sites and directories.

## Why it matters

Search engines and AI use these details to match mentions to the right business. Inconsistencies can split your reviews, merge you with another business or make AI unsure about you.

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