# What is AI share of voice?

> Share of voice measures how often AI names your business compared with competitors across a set of questions.

_UK and US · Updated 2026-10-27 · Akkrev, https://akkrev.com/glossary/share-of-voice/_

**Share of voice** is the share of all business mentions in AI answers that are yours, across a fixed set of questions and assistants.

If AI names ten venues 100 times in total across your questions, and 12 of those mentions are you, your share of voice is 12%.

## Why it's useful

AI answers vary from day to day. Share of voice over many questions smooths that out and shows the trend. [More on share of voice](https://akkrev.com/ai-seo/ai-share-of-voice-hospitality/).

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