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Hotel listing directory: where independent hotels are listed online

Last checked · 25 places

When a guest asks an AI assistant where to stay, the answer is built from what's published about a hotel across the web: its own website, maps listings, online travel agencies, review sites and curated guides. This is a reference list of the main places independent hotels, B&Bs, inns and holiday lets in the UK and US are listed, what each one is and how it charges.

Fees and terms change, so check them with each provider. We don't receive money from anyone on this list. Spotted a mistake or a missing place? Email [email protected].

NameTypeCostMarketsWhat it is
Google Business ProfileMaps and searchFreeGlobalThe listing shown in Google Search and Maps: address, photos, hours, reviews and a link to the hotel's site. Stays: All.
Google Hotels free booking linksMetasearchFreeGlobalFree price links in Google Hotels, fed by the hotel's booking engine or a connectivity partner. Stays: Hotels, B&Bs, holiday rentals.
Bing Places for BusinessMaps and searchFreeGlobalMicrosoft's business listing for Bing Search and Maps. Stays: All.
Apple Business ConnectMaps and searchFreeGlobalThe place card shown in Apple Maps, Siri and Spotlight. Stays: All.
TripadvisorReviewsFree, optional paid toolsGlobalFree property listing and reviews, with optional paid marketing tools. Stays: All.
Booking.comOnline travel agencyCommission per bookingGlobalThe largest hotel OTA in the UK and Europe. Stays: All.
Expedia GroupOnline travel agencyCommission per bookingGlobalOne partner account covers Expedia and Hotels.com, with Vrbo for holiday rentals. Stays: Hotels and holiday rentals.
AirbnbOnline travel agencyCommission per bookingGlobalService fee per booking, charged to the host, the guest or both depending on the setting. Stays: Holiday lets, B&Bs, boutique hotels.
VrboOnline travel agencyCommission per bookingGlobalExpedia Group's whole-home rental site, strongest in the US. Stays: Holiday rentals.
AgodaOnline travel agencyCommission per bookingGlobalBooking Holdings OTA, strongest with travellers from Asia. Stays: All.
Trip.comOnline travel agencyCommission per bookingGlobalTrip.com Group OTA, strongest with travellers from China and Asia. Stays: Hotels.
HostelworldOnline travel agencyCommission per bookingGlobalOTA for hostels and budget stays. Stays: Hostels.
PitchupOnline travel agencyCommission per bookingUKBooking site for campsites, glamping and holiday parks. Stays: Campsites, glamping.
HipcampOnline travel agencyCommission per bookingUS, UKOutdoor stays on private land. Stays: Campsites, glamping, cabins.
TrivagoMetasearchFree, optional paid toolsGlobalFree business profile; showing a direct price usually means paid ads or a connectivity partner. Stays: Hotels.
KayakMetasearchPaid adsGlobalBooking Holdings metasearch. Direct prices appear through connectivity partners and paid placements. Stays: Hotels.
Mr & Mrs SmithCurated guideVetted, fees varyGlobalHand-picked boutique hotels; properties apply and are inspected. Stays: Boutique and luxury hotels.
Tablet Hotels (MICHELIN Guide)Curated guideVetted, fees varyGlobalMICHELIN Guide's hotel selection and booking site. Stays: Boutique hotels.
Sawday'sCurated guidePaid listingUKInspected collection of characterful UK and European places to stay. Stays: B&Bs, inns, hotels, holiday lets.
Canopy & StarsCurated guideVetted, fees varyUKSawday's curated glamping and outdoor stays. Stays: Glamping, cabins.
i-escapeCurated guideVetted, fees varyGlobalIndependent guide to hand-picked boutique stays. Stays: Boutique hotels, villas.
Small Luxury Hotels of the WorldMembershipPaid membershipGlobalMembership collection for independent luxury hotels, with its own booking channel. Stays: Independent luxury hotels.
Design HotelsMembershipPaid membershipGlobalMembership collection affiliated with Marriott Bonvoy. Stays: Design-led independent hotels.
Historic Hotels of AmericaMembershipPaid membershipUSNational Trust for Historic Preservation programme for historic US hotels. Stays: Historic hotels.
AA Hotel and Guest Accommodation ratingsRating schemePaid assessmentUKInspected star and quality ratings shown on AA listings. Stays: Hotels, B&Bs, guest accommodation.

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