AI search for hospitality: what's different in the UK and US
Updated By Akkrev
The same AI assistants, different sources. How AI recommendations for hotels and restaurants differ between the UK and the US.
Review sites
- UK: Google and TripAdvisor dominate. Yelp is minor.
- US: Google and Yelp for restaurants; TripAdvisor for travel.
Reservations
- UK: OpenTable, SevenRooms, ResDiary and direct bookings.
- US: OpenTable and Resy are the big two.
Guides and press
- UK: Time Out, the Good Food Guide, the Michelin Guide, national newspaper travel sections, local papers.
- US: Eater, The Infatuation, Michelin, local magazines and alt-weeklies.
Prices
UK prices include VAT and, since April 2025, must include mandatory fees. In the US, taxes are usually added and fees vary by state and city. AI comparisons reflect this.