What is AI search?
Updated By Akkrev
AI search means getting answers from AI assistants that search the web and summarise results, instead of a list of links.
AI search is when an AI assistant searches the web for you and writes an answer, rather than showing a list of links. Examples include ChatGPT search, Perplexity, Google’s AI Overviews and AI Mode, Gemini and Copilot.
What changes
The user sees a few names and a summary. Businesses compete to be among those few names, with the right facts.