What is a zero-click search?
Updated By Akkrev
A zero-click search is one where the user gets their answer on the results page or from AI, without visiting any website.
A zero-click search ends without a click to any website: the answer is on the page, in a map listing or in an AI summary.
Why it matters for hospitality
More guests decide from AI answers and map listings alone. Being named correctly there matters even if they never visit your site, because they may call, walk in or book elsewhere.