Akkrev vs free AI visibility checkers for hotels
Updated By Akkrev
Free tools now scan what ChatGPT and Gemini say about a hotel. Here's what they show, what they can't, and when a paid AI booking audit is worth it.
In 2026 several companies launched free tools that scan how AI describes a hotel: Operto’s GEO Consultant, dhi Hospitality’s AI visibility audit and LuxDirect’s free AI audit among them. They’re genuinely useful, and they answer a different question from an AI booking audit.
What free visibility checkers do well
- Run guest-style prompts through ChatGPT, Gemini, Perplexity and Claude.
- Show whether your hotel is mentioned, how often, and next to which competitors.
- Flag wrong facts and whether AI is citing your site or an OTA.
- Give a score and a prioritised list of content fixes.
If you’ve never looked at what AI says about your hotel, run one. It’s free.
What they can’t tell you
A visibility checker reads AI answers. It doesn’t try to book. It can’t tell you whether:
- An agent can get past your site’s bot protection.
- Your booking widget works for an agent.
- The total price an agent reports matches your real total.
- The agent finished on your site or went to Booking.com.
Those are the moments a direct booking is won or lost.
What Akkrev adds
Our free agent check sends a real AI agent to book your hotel and tells you where it got stuck. The paid AI Booking Audit (£199, about $265) does it with several agents, records each step, checks what AI says about you, and gives a prioritised fix list, credited against setup if you go ahead.
Which to use
Use a free visibility checker to see if AI knows you. Use an agent check to see if AI can book you. Most hotels need the second more than they realise.
Where AI visibility fits
Akkrev’s monthly plans sample guest questions every week, preserve the evidence and suggest next steps. Grow and Scale also prepare website article drafts, which a one-off check can’t do.