What is AI referral traffic?
Updated By Akkrev
AI referral traffic is visits to your website from links in AI assistants such as ChatGPT, Perplexity, Gemini and Copilot.
AI referral traffic is website visits that come from links in AI assistants. In analytics it shows as sources like chatgpt.com or perplexity.ai.
A partial measure
Many AI recommendations don’t produce a click. See how to find AI traffic in Google Analytics.