What is answer engine optimisation (AEO)?
Updated By Akkrev
Answer engine optimisation (AEO) is making content easy for AI assistants and search features to quote as a direct answer. It's closely related to GEO.
Answer engine optimisation (AEO) focuses on being the source an assistant quotes when it answers a question directly: clear question-and-answer content, facts stated plainly, structured data and pages that answer one thing well.
The term predates generative AI (it was used for voice assistants and featured snippets) and now overlaps almost entirely with generative engine optimisation.
For hotels
AEO helps an assistant answer “does this hotel allow dogs?” correctly. For bookings, the assistant then needs to act, and that depends on the hotel’s booking engine, not its content.
Why it matters for AI visibility
For hotels, restaurants and cafés, AEO means being the place an assistant names when guests ask where to stay, eat or drink. That’s the focus of Akkrev’s plans.