What is a Google Business Profile?
Updated By Akkrev
A Google Business Profile is a business's listing on Google Search and Maps, and one of the main sources Google's AI uses.
A Google Business Profile (formerly Google My Business) is the free listing that shows a business on Google Search and Google Maps: category, address, hours, photos, attributes, reviews and more.
Why it matters for AI
Gemini, AI Overviews and AI Mode draw heavily on these profiles for local questions, and other assistants see them through search. See your Google profile as an AI asset.