Turning AI recommendations into direct bookings
Updated By Akkrev
Being named by AI is step one. Getting the guest to book on your own site, not an OTA, is step two. What decides where AI sends them.
An AI recommendation that sends the guest to an OTA still costs you commission. An AI recommendation that sends them to your own site doesn’t.
What decides the link
- Which source AI trusts most for your facts.
- Whether your direct price is visible and competitive.
- Whether your booking page is easy to find and use.
What to measure
- How often AI names you.
- How often it links your own site versus an OTA.
- Traffic from AI assistants to your booking pages (see AI referral traffic).
Next step: agents
AI agents are starting to complete bookings for guests. Our agent booking service makes sure they can book you direct.